Nastia Tulayeva
Designer, mentor, and thinker.
I design products and lead the
brand at The Norm agency.
Designer and Creative Lead @ The Norm by Coherent Solutions
2020 – Present
- Leading all brand visuals at The Norm: website, social media, illustrations.
- Delivered 10+ projects in FinTech, Data Governance, Healthcare, Transportation, Logistics, Fitness and Customer Service.
- Designing presale phases for Coherent Solutions and The Norm projects.
- Led the redesign of the corporate website in 2023.
- Leadind and facilitating UX Lean Coffee events.
Freelance Designer
2019 - Present
- Designed app for Parent's Mind app that helps people struggling with parenting.
- Was founding designer at Padzei, a Belarusian startup helping people find local events.
- Led user research for foodtech startup SHLP.
Dashboard Designer
2019 – 2020
- Designed and developed dashboards in Tableau.
Skills
Interface design
Branding and logos
HTML and CSS
Illustration
Product research
Product management fundamentals
Accessibility
UX writing
Data visualisation
I design in Figma or with code — HTML/CSS. I draw in Illustrator and ProCreate.
Education
Belarusian National Technical University
2014 - 2021
Master of Architecture. Master thesis Human Centered Design Methodology in Architectural Design.
Everything else
- Mentoring designers at Women in Tech.
- Co-organised a 10-day architecture workshop in a Belarusian village.
- Built this website with HTML, CSS and Eleventy.
- I have Telegram channels: about design and work, and another one with memes.
- I play guitar, read books, run and collect fragrances. Dreaming of learning piano.